When this came out in fall 2008, pop music was starting to trend back toward electronic pop, a pivot from a decade of hip-hop domination.
Alternative music was only a few months behind. Indie rock had been the driving force of that scene since the end of the '90s grunge era. Around 2005, some of these bands started incorporating keyboards, but since the music was still heavily traditional rock it was branded "dance rock" (think LCD Soundsystem, Franz Ferdinand, etc.).
I found Ladyhawke on a blog that I followed at the time of cool new electronic music. I was in love instantly and knew I could get away with pitching it for rotation on the campus radio station because of its undeniably rock orientation. This was September. I wouldn't feel truly validated until March, when I attended the SxSW conference and heard multiple DJs spin it.
There isn't even much to say about it musically; it's just a great song. Both verses and hook are instantly singable, and the pleasant little bell synth motif in the song's final act is simply radiant.
0 comments:
Post a Comment